Amazon’s Big Spring Sale is here — and dropping deals at the opposite of a snail’s pace.
In addition to a slew of major markdowns on tech, home and fashion finds, it’s also the prime time to pick up skincare staples like the viral Cosrx Snail Advanced Snail 96 Mucin Power Essence, a longtime celebrity favorite.
Emily Ratajkowski mentioned the moisturizing K-beauty buy on her Instagram Story in 2020, saying she changed her routine after her “skin freaked out at the beginning of quarantine.”
And Ariana Madix shouted it out in a Strategist interview in 2024, saying she became “addicted to it” after stealing the product from her boyfriend.
“This stuff really sinks into my skin and keeps me moisturized,” she explained.
“Call Her Daddy” host Alex Cooper also calls Cosrx a go-to, having included the viral serum in a wedding prep video for Vogue.
The brand’s hero product isn’t the only one catching stars’ attention, though; Bethenny Frankel tried out the Cosrx Advanced Snail 92 All in One Cream — currently a whopping 66% off — in a TikTok in January.
“Feels glorious,” she remarked, adding, “let the snail mucin journey begin in 2025.”
In the time since, it’s even earned a spot in the “VIP Beauty Cabinet” section of her new website, The List.
If you’re hoping to add snail mucin to your own beauty cabinet while deals last, be sure to check out our guide to the best skincare, makeup and haircare steals, too.
Big Spring Sale is a seasonal Amazon sale event targeted at popular products for spring shoppers. Similar to Amazon Prime Day, it discounts a wide range of products.
This sale is a marathon, not a sprint. The sale starts at 12 a.m. PT on Tuesday, March 25, through 11:59 p.m. PT on Monday, March 31. Shoppers have a full week to score big discounts.
The Big Spring Sale ends March 31 at 11:59 p.m. Pacific time, so east-coasters have until 2:59 a.m. on April 1 to shop the deals.
Anyone can shop Big Spring Sale discounts, but Prime members can expect exclusive deals and early access on certain promotions. Interested in finally trying Prime? You can get a 30-day free trial to enjoy Spring Sale savings (plus all the benefits of the subscription) with no strings attached.
For those already wondering about the next sale, Prime Day takes place in July each year and although Amazon hasn’t confirmed the dates for Prime Day 2025, it’s safe to assume it will take place in mid-July. Page Six Style will have all the latest news here.
From deal-hunting on Amazon sales for years, we know the sale is the perfect time to save on brand names like Levi’s and Ray-Bans, restock your favorite beauty items and comb through all of Amazon’s best-sellers for steep discounts.
This article was written by Hannah Southwick, Commerce Writer/Reporter for Page Six Style. Hannah spies deals on actually affordable celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.