A full week of Amazon markdowns? It’s a spring thing.
The e-commerce giant’s Big Spring Sale is finally back, bringing sweeping sales across the site now through March 31, 2025.
With so much to scroll through, we searched high and low for the best bargains on celeb faves — from top tech to luxury beauty products, home decor and everything in between.
Page Six’s Picks
Read on to explore dozens of can’t-miss markdowns before they’re gone. (Plus, for even more beauty bargains, check out our guide to the best of the makeup and skincare sections.)
Click to jump to a section: Tech | Beauty | Accessories | Fashion | Home | Fitness | Kids
Best Tech Deals
Apple AirPods Pro 2
If you’ve been listening up for deals on Apple’s bestselling earbuds, it’s the prime time to add a pair to your Amazon cart.
Apple AirTag Four-Pack
Keep your valuables safe with Apple’s top-rated AirTags, beloved by Kyle Richards, Wells Adams and hundreds of Amazon shoppers. The e-commerce platform has sold over 10,000 (!) in the last month alone.
Beats Studio Pro
You can’t beat this deal on the headphones Oprah called “the best of the best” on her 2023 “Favorite Things” list. (Kim Kardashian’s also a fan, having teamed up with the company on versions in her signature neutral color palette.)
Apple AirPods Max
While Apple’s over-the-ear headphones are undeniably an investment, they’re on sale for under $500 during Amazon’s bargain blowout.
Best Beauty and Wellness Deals
Crest 3D Whitestrips Professional Effects
Say cheese for less cheddar. Crest’s whitening strips are a major bestseller, with over 93,000 (!) ratings and counting. (Amazon’s sold over 80,000 packs in the last month alone.)
They’re also a Hollywood hit; Alix Earle, Chrishell Stause and Erin Andrews (to name but a few) have all name-dropped the dental product over the years.
“[They’re] effective, budget-friendly and easy to use on the go,” Andrews told Page Six Style last year.
Urban Decay Naked3 Mini Eyeshadow Palette
Few beauty products have earned cult-classic status quite like Urban Decay’s signature neutral eyeshadow palettes. A source told Us Weekly in 2015 that even Kate Middleton used the original Naked palette when doing her own makeup, saying, “She’s learned what looks good on camera.”
L’Oréal Paris True Match Lumi Glotion
What do Martha Stewart’s Sports Illustrated Swimsuit Issue cover, the Met Gala and Bethenny Frankel’s TikToks have in common? (Other than going viral, that is.) All three include this bronze-boosting beauty buy, which Stewart’s makeup artist, Daisy Toye, told People is “how she gets that dewy look, like she just got a facial.”
Grace & Stella Energizing Eye Masks
There’s no masking stars’ love for these bestselling eye masks. Kyle Richards, Lala Kent and Paige DeSorbo (to name but a few) have all included them in recent Amazon livestreams.
They’ve also racked up over 19,800 five-star ratings, with customers calling them “impressive” and “nice and hydrating.”
Cosrx Advanced Snail 96 Mucin Power Essence
Emily Ratajkowski, Alex Cooper and Ariana Madix are among the many stars who’ve name-dropped this TikTok-viral serum, with the latter telling the Strategist she even steals the stuff from her boyfriend.
“If you guys haven’t heard of snail mucin don’t be afraid of that word; it is absolutely fantastic,” Lala Kent also assured viewers in a recent Amazon livestream.
BeautyStat Universal Triple Action Daily Peel
Shop these deals, stat, before they sell out. Bethenny Frankel raved about BeautyStat’s peel pads on TikTok last year, dubbing them the “best exfoliating peel” she’s “ever used.”
TruSkin Vitamin C Facial Serum
There’s deals as far as the eye can see on vitamin C serums, too — including this one Kyle Richards called “a miracle” in an Amazon Live, saying she “can automatically see a difference” a day after using it.
Biodance Bio Collagen Real Deep Mask
Plenty of stars are treating their famous faces to these TikTok-loved overnight masks. Kyle Richards said on Amazon Live that they “feel amazing and make such a difference in your skin,” while Paige DeSorbo called them her “go-to.”
Vital Proteins Vanilla Collagen Peptides
While Jennifer Aniston was announced as Vital Proteins’ chief creative officer in 2020, she’s been name-checking its products in interviews since at least 2018.
“There’s a collagen peptide that I’ve been loving — I’ve been seeing a difference,” Aniston first raved of the brand in a 2018 interview with Well + Good. “My nails are stronger and there’s a healthier … how do you explain it? A glow. It’s sort of that working from the inside-out thing.”
Sunday Riley Good Genes All-in-One Lactic Acid Treatment
Among A-list talk show hosts, this serum’s practically the talk of the town. Oprah Winfrey called it part of her “go-to beauty regimen” on her 2018 “Favorite Things” list, while Drew Barrymore shouted it out on Instagram.
“I see a huge difference in the brightening, the tightening and the ‘youthening’ of my skin,” she wrote.
EltaMD UV Restore Tinted Face Sunscreen
Here comes the sun — and the sunscreen sales. Kyle Richards and Hailey Bieber both use EltaMD’s tinted UV Clear and UV Daily formulas, respectively, with the latter even calling it her “holy grail” in an Elle interview.
L’Oréal Paris Plump Ambition Hyaluron Lip Oil
You needn’t break the bank to try the lip oil that had Bethenny Frankel “shooketh.”
“I’m not kidding … if you said they were $60, I would believe you,” she raved in a sponsored Instagram video last month. “I promise you this is better than any expensive lip oil.”
Newmowa 60 LED High Power Rechargeable Clip Light
Since Alix Earle shouted out this clip-on selfie light in a 2022 TikTok, it’s become practically synonymous with the social media “It” girl’s name.
When Page Six Style & Shopping Director Elana Fishman put it to the test, she dubbed it an “instant glow-up.”
Elemis Pro-Collagen Cleansing Balm
From Bravo to “KUWTK,” plenty of reality stars treat their famous faces to products from Elemis. Bethenny Frankel said on TikTok that this combination cleanser and makeup remover makes her feel like she’s in a “botanical spa,” while Khloé Kardashian featured it in a gift guide with Today.
Sisley Paris Black Rose Cream Mask
No need to fly to Paris to save big on this luxury French beauty brand. Sisley is marking down plenty of its luxury products during the spring sale — including this vitamin E- and essential oil-packed mask that’s been linked to January Jones and Rosie Huntington-Whiteley.
L’Oréal Paris Midnight Cream
Bethenny Frankel told us in 2023 that while she’s “discovered every beauty product there is” this rich moisturizer is “pretty amazing.”
Best Accessories Deals
Bopiu Gold Stackable Rings
Bethenny Frankel included this pre-stacked style in the “current obsessions” section of her new website, The List, last week.
While the statement-making style rings in at just $16 today, it bears striking similarities to Spinelli Kilcollin’s diamond-studded ring sets — which retail for nearly $8,000.
JW Pei Lucia Top Handle Bag
Bethenny Frankel shouted out this “insane” under-$100 bag on her Instagram Stories earlier this year, saying it’s “giving Birkin.”
Apsvo Chunky Gold Earrings
Don’t want to drop $800 on the Bottega Veneta drops stars like Hailey Bieber and Kylie Jenner wear? These top-rated earrings offer a similar look for far less.
Swarovski Emily Tennis Bracelet
Looking for a gem of a deal? Kyle Richards highlighted this surprisingly budget-friendly bling in an Amazon Live, saying it “looks very real” and makes for a “great gift.”
Jacquemus Le Bambino Bag
Shopbop’s Amazon storefront is a treasure trove of designer discounts, including this huge deal on a petite Jacquemus purse.
Coach Tabby Wristlet
Act fast to bag designer deals like this cute Coach Tabby, currently over $200 (!) off. Jennifer Lopez is a longtime fan of the puffy purses, having starred in numerous Coach campaigns over the years.
Shinelab Knot Link Earrings
Madison LeCroy featured this pair of statement-making earrings — a dead ringer for Heaven Mayhem’s pricier pair — in a recent Amazon Live.
Hoxis Oversized Tote
Richards also praised this “beautiful” faux leather bag in a roundup of her travel favorites.
Nippies Skin Original Nipple Covers
When it comes to undergarments, stars (and their stylists) quite literally stick with tried-and-true classics. Jennifer Austin, who styles stars like Angela Bassett, told us these are her “favorite go-to covers” for red carpets.
Dorinda Medley prefers another of the brand’s stick-on styling hacks, once telling us she’s “never without” her Nippies Breast Lift Tape.
Ora Ana Claire Huggie Hoops
No need to jump through hoops to score Oprah’s favorite jewelry. The media mogul included this dainty design on her 2024 “Favorite Things” list, saying, “You never can go wrong with a hoop.”
Benevolence LA Plush Velvet Jewelry Box
Oprah featured this cute compact jewelry box on her 2023 “Favorite Things” list, saying, “Nobody wants their jewelry jingle-jangling freely in their suitcase.”
Casetify Compact iPhone Case
Looking for a new phone protector? We’re on the case, with deals like this cute floral find from celeb fave Casetify.
Farcauo Crossbody Bag
Bethenny Frankel”s ShopMy closet curation includes this quilted bag, which looks far more luxe than its $17 sale price would suggest.
BaubleBar Mini Alidia Ring
You needn’t be friends with Jennifer Aniston to copy her accessories. The star stacked this expensive-looking find with other BaubleBar rings for a talk show appearance in 2020.
Best Fashion Deals
Tnnzeet High-Waisted Leggings
Paige DeSorbo highlighted these $6 (!) leggings in a recent Amazon Live, praising the “buttery” fabric.
“They feel like a pajama pant but just tighter around your leg, so that’s why I like these specifically,” she added of the “really good” find.
Levi’s Ribcage Straight Jeans
From Beyoncé to Emily Ratajkowski to Hailey Bieber, plenty of stars live in their Levi’s.
Hanky Panky Daily Lace Original Rise Thongs
Hanky Panky’s dainty designs made our list of the most celebrity-loved lingerie out there, thanks to devotees like Jennifer Aniston.
SpanxSculpt Seamless Power Mid-Thigh Short
Given so many stars swear by its underthings, Spanx just might be one of the most-worn labels on red carpets. During the Big Spring Sale, score rare deals on the brand’s signature shapewear.
Victoria’s Secret Wear Everywhere Push-Up Bra
Victoria Secret’s Wear Everywhere collection is a hit with stars and fashion editors alike.
Sam Edelman Jildie Heels
You’ll be spinning in your highest heels after picking up these practical pumps we’ve spotted on Taylor Swift. The pop phenom wore hers for a night out in NYC in 2023, pairing them with bedazzled denim.
Kris Jenner gave her whole family custom bunny-printed versions of these super soft pajamas last Easter — and right now, they’re a full 20% off.
Orolay Thickened Down Jacket
This cold-weather closet staple once went so viral, it’s often simply called “the Amazon coat.” Oprah named it a “Favorite Thing” in 2019, calling it “flattering and warm.”
Emma Stone, Naomi Watts and Lucy Hale have all been spotted in the polyester puffer, too.
Havaianas Women’s Slim Flip-Flop
Stars hardly flip-flop on their love for Havaianas. We’e spotted both Jennifer Aniston and Jennifer Lopez in the brand’s signature sandals, while Gigi Hadid starred in a Havaianas campaign earlier this month.
Donpapa Memory Foam Slippers
Keeping up with the Kardashians’ footwear favorites? Kris Jenner told Vogue she was planning on shopping these shearling shoes during Black Friday in 2023.
“Believe me, you’ll be ready to kick back and relax after a long day on set,” she told the outlet, saying that the steeply discounted shoes are great “for a daughter who’s into modeling or fashion and wants to switch up her heels for something comfortable.” (Look out, Kendall Jenner.)
Ekouaer Pajama Set
Kyle Richards loves these pajamas so much, she said on Amazon Live that she has them in “all the colors.”
Looking for a cozy gift that’ll knock their socks off? These super soft slipper socks are among the many Oprah’s “Favorite Things” contenders on sale right now.
Home Deals
Cozy Earth Bamboo Sheet Set
Oprah called these cooling sheets the “softest ever” on her 2018 “Favorite Things” list, while Kris Jenner said she sleeps on them “every night.” (After reviewing them ourselves, we understand the hype.)
Dyson V8 Plus Cordless Vacuum
Save over $100 on this buzzy Dyson vacuum, which both Dorinda Medley and Olivia Culpo own.
“People are obsessed,” Culpo once said on Amazon Live. “I love that it’s cordless. Obviously, that makes it super convenient … I use this for every ounce of my house.”
Keurig K-Mini Single Serve Coffeemaker
Amazon’s also brewing up deals on coffee makers, like this sleek Keurig that’s perfect for small spaces.
Fullstar Vegetable Chopper
Amazon’s chopping prices on this viral vegetable tool, which Olivia Culpo’s featured in previous Amazon Lives.
Kitsch Satin Pillowcase
Don’t sleep on great bedding deals, like this buttery soft pillowcase from Rachael Kirkconnell-loved label Kitsch.
KitchenAid Artisan Stand Mixer
Giving your kitchen a spring refresh? Save big on countertop appliances like KitchenAid’s colorful mixers.
Carote 21-Piece Pots and Pans Set
Score sizzling savings on Carote’s viral pans, which feature clip-off handles for easy storage. Kyle Richards once featured the brand in an Amazon livestream, saying it “reduces a lot of dishes.”
Ugg Hedi Sheet Set
Shearling-lined shoes aren’t the only super soft thing Ugg makes; the brand also offers equally cozy bedding, like these on-sale sheets.
Martha Stewart Feather Down Comforter
Amazon’s also home to plenty of housewear deals, including bedding and kitchen goods from Martha Stewart’s namesake line.
Vitamix A2500 Ascent Series Smart Blender
Meghan Markle’s sworn by Vitamix since her “Suits” days, when she told Esquire she’d travel back and forth to Canada with her beloved blender in tow. (“It’s like a commercial at this point, but I use it every day for pestos or shakes,” she raved.)
While it’s unclear which exact model she owns, she also used one of the brand’s kitchen gadgets in her new Netflix show, “With Love, Meghan.”
Asakuki Essential Oil Diffuser
Kyle Richards isn’t the only one praising this essential oil diffuser; it’s currently Amazon’s No. 1 bestselling aromatherapy device, backed by over 47,000 five-star ratings.
Seenlast Candle Warmer Lamp
“Summer House” star Ciara Miller told us she’s shopping this cute candle warmer during the Big Spring Sale.
“I feel like it’s such a great thing to have,” she says. “I have it in my room currently and it’s great because I can’t forget to blow it out. It’s on an automatic timer.”
Best Fitness Deals
Apple Watch Series 10
Time is ticking to score great deals on Apple’s fitness tracker watches, including this No. 1 bestseller.
Asics GT-2000 12 Running Shoe
Kyle Richards has highlighted these running shoes in several Amazon Lives, saying, “Asics just are best for me for running, and they feel good on my feet”
Peloton Original Indoor Bike
Take Peloton’s indoor bike for a spin for hundreds off right now.
Beats Studio Buds
If great headphone deals are music to your ears, consider picking up these Beats earbuds Ciara Miller included in her list of Amazon Spring Sale picks.
Stanley Quencher H2.0 FlowState Tumbler
While its rare to find Stanley tumblers on sale, several colors are deeply discounted at Amazon right now. Adele and Jessica Alba both own the colorful cups, while Olivia Rodrigo’s such a fan she even collaborated on her own design.
Zacro Resistance Band
Khloé Kardashian featured this resistance band set in her Amazon storefront last fall. She’s not the only one adding it to cart, as the e-commerce site’s sold over 2,000 in the past month alone.
Oura Ring Gen 3
While Aniston’s sleep tracker is certainly more of a splurge, it’s a full $100 off today.
“With my workouts, it’s great because it tracks them, and that just encourages you to keep going,” she told the Strategist in February.
Best Kids’ Deals
Doona Car Seat & Stroller
Score big deals on products for your little ones, including this Doona stroller and car seat duo. Hailey Bieber, Brittany Mahomes, Cameron Diaz and plenty more stars have all been spotted pushing the brand’s strollers over the years.
Super Smalls Mega Jewelry Set
Super Smalls is a hit with superstars like Oprah, who’s included the brand’s adorable accessories and kits on three of her famed “Favorite Things” lists over the years.
Soyee Diamond Magnetic Building Blocks
Amazon’s Big Spring Sale has deals for the whole family, including a cute building block set with a place of honor in Khloé Kardashian’s Amazon storefront.
Amazon Big Spring Sale FAQs, answered
What is the Big Spring Sale?
Big Spring Sale is a seasonal Amazon sale event targeted at popular products for spring shoppers. Similar to Amazon Prime Day, it discounts a wide range of products.
How long does the Big Spring Sale last?
This sale is a marathon, not a sprint. The sale starts at 12 a.m. PT on Tuesday, March 25, through 11:59 p.m. PT on Monday, March 31. Shoppers have a full week to score big discounts.
When does the Big Spring Sale end?
The Big Spring Sale ends March 31 at 11:59 p.m. Pacific time, so east-coasters have until 2:59 a.m. on April 1 to shop the deals.
Do you have to be a Prime member to shop the Big Spring Sale?
Anyone can shop Big Spring Sale discounts, but Prime members can expect exclusive deals and early access on certain promotions. Interested in finally trying Prime? You can get a 30-day free trial to enjoy Spring Sale savings (plus all the benefits of the subscription) with no strings attached.
When is Amazon’s next Prime Day?
For those already wondering about the next sale, Prime Day takes place in July each year and although Amazon hasn’t confirmed the dates for Prime Day 2025, it’s safe to assume it will take place in mid-July. Page Six Style will have all the latest news here.
What deals should I shop at the Big Spring Sale?
From deal-hunting on Amazon sales for years, we know the sale is the perfect time to save on brand names like Levi’s and Ray-Bans, restock your favorite beauty items and comb through all of Amazon’s best-sellers for steep discounts.
Why Trust Page Six Style Shopping
This article was written by Hannah Southwick, Commerce Writer/Reporter for Page Six Style. Hannah spies deals on actually affordable celebrity-worn styles, puts Hollywood’s favorite labels to the test and finds the beauty products that keep stars red carpet-ready. She consults stylists and industry pros — including celebs themselves — for firsthand product recommendations, trend predictions and more. In addition to writing for Page Six since 2020, her work has been featured in USA Today and Parade.
